Social in games: from where we came

Thinking about social in games seems to be like trying to cover an entire planet with one’s own hands. From what we know, games are a growing environment where social is spread in a form of a lot of different channels, techniques, frameworks and scenarios, and bringing into action a brand new set of powerful features to foster the interaction of players between themselves and the network they build as a community.

By the time virtual games have been existing, different forms of social play (embedded in the game) and sociability in games (outsourced but fostered by the games) have appeared and co-existed, diminished or promoted, exploited or forgotten; but shaped the entire community of players into what they are now. In this article of the Social in Games series, I’ll try to approach to the evolution of social into the most remarkable scenarios which have made a turning point in the videogames world.

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Rethinking Social Games part 1

Social games are usually working on standardized formulas which longevity right now seems way more questionable than what it were years before, when loads of reiterative patterns and blueprints were copied (successfully or not) using every single feature that was making competence’s stats grow in charts significantly higher.

New times may usually demand changes, and thus may be inspired by applying available techniques to create more richer, powerful, energizing, meaningful and substantially more emotionally connected than the feeling of void that some crucial social game amalgams actually have.

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The recipe: Dragon City

Today starts a new section in Games 4 Breakfast where games (social & mobile) will be dissassembled into features, mechanics, dynamics, retention techniques, monetization tricks and much more. Its purpose is to analyze why makes each game succesful and which different things shall be taken from them. As any dish, every recipe determines the initial factors which will make way tastier; games aren’t strangers to such thing: the greater the formula, the better its results. Click on the link below to get to the recipe and enjoy your journey!

Go to the recipe!


Is sharing an option?

Sharing is caring. The famous phrase that is fueled through the website lands in the Social Games World. Are Social Games really realizing why players need to share and how they feel when they do? Shall there be a change of their agendas to restablish their core social part? Are users equally vulnerable to aged formulas?

Social games are powerful tools with a new set of mechanics that makes players engaged, in this article we’ll try to focus in the fact of social sharing relationships between players and the game, and why some positive and beneficial changes shall be  taken in order to benefit both enterprises and users.

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